Building Your Social Media Empire, Part 2: What Branding Is and Why You Better Learn It—Quick!

Branding is the penetration and position of an idea into the mind of your marketplace

What’s the most important thing to understand about branding? First, you must understand what branding is not. Branding is not your logo, stationery, or web site. In fact, those are all secondary at best. I’ve also heard so-called gurus refer to branding as a “promise.” A what? They say it’s a promise that a person,…

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“Sharing” is For Suckers. How to Get People “Talking” About You, Not Just “Sharing” You

To maximize social media, you need people "talking" about you—not just "sharing" you.

In the world of branding, it’s not what you say about yourself that matters—it’s what others say about you. This is the foundation and purpose to publicity, but it’s even more important in the era of social media. Publicity and public relations (PR) are when you’re able to get news outlets (TV, radio, magazines, newspapers)…

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Find What Makes You Different, and Make That Your Marketing Strategy

Strategic marketing is not what most people think it is.

Marketing and communications are about getting into the minds of the marketplace and getting people to take action. Anything short of this is a waste of time and money. If your business is going to succeed in times like these, then you can’t waste a moment or a dollar on something that doesn’t bring results.…

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What is Effective Logo Design?

The greatest challenge to effective design is finding the simplest solution

Effective graphic design is when you dilute a problem down to its most simple solution. This is challenging because the most simple solutions tend to be the most difficult to find. That’s the why the creative process often takes a great deal of time—you’re having to clear the clutter of your own mind until the…

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When It Comes to Success, You Can Either Paddle Your Way or Ride a Wave

If you open a sports bar on a street that has four other sports bars, then you’re going to be paddling very hard in order to compete. It’ll become about price wars, drink specials, or special events. Instead, why not open an Irish pub serving fish and chips with waitresses wearing short plaid skirts? Now…

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