What’s the most important thing to understand about branding? First, you must understand what branding is not. Branding is not your logo, stationery, or web site. In fact,...C. J.
In the world of branding, it’s not what you say about yourself that matters—it’s what others say about you. This is the foundation and purpose to publicity, but it’s even more...C. J.
Marketing and communications are about getting into the minds of the marketplace and getting people to take action. Anything short of this is a waste of time and money. If...C. J.
If you open a sports bar on a street that has four other sports bars, then you’re going to be paddling very hard in order to compete. It’ll become about price...C. J.