Why do we like certain movies, and why do certain characters carry personal meaning for us? Why do we still like Star Wars after all these years, and why do we still feel...C. J.
What’s the most important thing to understand about branding? First, you must understand what branding is not. Branding is not your logo, stationery, or web site. In fact,...C. J.
In the world of branding, it’s not what you say about yourself that matters—it’s what others say about you. This is the foundation and purpose to publicity, but it’s even more...C. J.
“That’s what makes great products. It’s not process—it’s content.” ~ Steve Jobs I copied the quote above by Steve Jobs while watching the full...C. J.