“Sharing” is For Suckers. How to Get People “Talking” About You, Not Just “Sharing” You

To maximize social media, you need people "talking" about you—not just "sharing" you.

In the world of branding, it’s not what you say about yourself that matters—it’s what others say about you. This is the foundation and purpose to publicity, but it’s even more important in the era of social media. Publicity and public relations (PR) are when you’re able to get news outlets (TV, radio, magazines, newspapers)…

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Find What Makes You Different, and Make That Your Marketing Strategy

Strategic marketing is not what most people think it is.

Marketing and communications are about getting into the minds of the marketplace and getting people to take action. Anything short of this is a waste of time and money. If your business is going to succeed in times like these, then you can’t waste a moment or a dollar on something that doesn’t bring results.…

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Steve Jobs, the Mystery of Creativity, and the Need for You to Think Different

Steve Jobs understood what technology really was: creativity.

“That’s what makes great products. It’s not process—it’s content.” ~ Steve Jobs I copied the quote above by Steve Jobs while watching the full version of an old interview with him from the 90s when he was still the CEO of NeXT. In my opinion, Jobs remains one of the most important minds in our…

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The Secret of Social Media is When Selfless Service Meets Self-Interest

socialmedia

  There is one radio station that everyone listens to: WIFM (What’s In It for Me?). No matter who you are, you are driven by personal benefit more than you think. It’s self-interest. Or as the Good Book says, “No man ever hated his own flesh.” I recall an instance when a tree company contacted…

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The Secret of Marketing is Creating Action

What is marketing? It’s creating action. Did you think I was going to say that marketing is selling a product or service? Well, it is that as well, but if you think of marketing as selling alone, you miss the laws and principles that govern it. For me, unless I understand the principles—and I mean…

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