In the world of branding, it’s not what you say about yourself that matters—it’s what others say about you. This is the foundation and purpose to publicity, but it’s even more...C. J.
Marketing and communications are about getting into the minds of the marketplace and getting people to take action. Anything short of this is a waste of time and money. If...C. J.
“That’s what makes great products. It’s not process—it’s content.” ~ Steve Jobs I copied the quote above by Steve Jobs while watching the full...C. J.
There is one radio station that everyone listens to: WIFM (What’s In It for Me?). No matter who you are, you are driven by personal benefit more than you think. It’s...C. J.