What’s the most important thing to understand about branding? First, you must understand what branding is not. Branding is not your logo, stationery, or web site. In fact,...C. J.
Marketing and communications are about getting into the minds of the marketplace and getting people to take action. Anything short of this is a waste of time and money. If...C. J.
Nothing has brought greater results for my side project, Metal Motivation, than creating videos. In the foreseeable future, I don’t see that changing any time soon. If you can...C. J.
Do you truly want to maximize your brand on social media? If so, then you damn well better make it free, because making commerce the basis of your enterprise is the surest way...C. J.