Find What Makes You Different, and Make That Your Marketing Strategy

Strategic marketing is not what most people think it is.

Marketing and communications are about getting into the minds of the marketplace and getting people to take action. Anything short of this is a waste of time and money. If your business is going to succeed in times like these, then you can’t waste a moment or a dollar on something that doesn’t bring results.…

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The Secret of Social Media is When Selfless Service Meets Self-Interest


  There is one radio station that everyone listens to: WIFM (What’s In It for Me?). No matter who you are, you are driven by personal benefit more than you think. It’s self-interest. Or as the Good Book says, “No man ever hated his own flesh.” I recall an instance when a tree company contacted…

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Use the Power of Branding to Create Extra Income

You must start thinking about creating a side business, full-time home business, or taking your small business to the next level. The world economy is destroying jobs and income, so the only one who will truly fight for your financial and professional future is you. The time to fight is now. It’s never been easier…

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The Secret of Marketing is Creating Action

What is marketing? It’s creating action. Did you think I was going to say that marketing is selling a product or service? Well, it is that as well, but if you think of marketing as selling alone, you miss the laws and principles that govern it. For me, unless I understand the principles—and I mean…

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