What Will Activate Your Talents

Your gifts and abilities are activated by something external to you

Whatever your gifts or talents might be, there is something outside of you that activates them. If you’re a musician, and you hear a particular sound, you’re sense of melody is inspired. If you’re a writer, you might see an incident on the news that activates your creative imagination for a story idea. Maybe you’re…

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Steve Jobs, the Mystery of Creativity, and the Need for You to Think Different

Steve Jobs understood what technology really was: creativity.

“That’s what makes great products. It’s not process—it’s content.” ~ Steve Jobs I copied the quote above by Steve Jobs while watching the full version of an old interview with him from the 90s when he was still the CEO of NeXT. In my opinion, Jobs remains one of the most important minds in our…

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After 24 Years in Graphic Design, This is the Most Important Principle I’ve Learned


Effective graphic design is when you find the most simple solution in terms of the idea, and then execute it visually in equally simple artwork. Effective design is never busy. It’s never overdone. Think of the most well-known corporate logos (Apple, Windows, Coke, Nike, American Airlines, etc) and they are ALL simple shapes and letters.…

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Finding the Simple Solution to Any Creative Problem

Market Head Postcard Purge Unnecessary

There’s a writer’s quip that says, “If I had more time, I’d write you a shorter letter.” That’s because it’s difficult to be concise. It’s also difficult to find the most simple solution to a creative problem. What is a creative problem? A creative problem is a communication problem, and this applies to every form…

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