The Power of Inspiration to Transform Your Life (Video)

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Why do we like certain movies, and why do certain characters carry personal meaning for us? Why do we still like Star Wars after all these years, and why do we still feel something when we hear “Gonna Fly Now,” the theme from Rocky? Remember when you were a kid and lived out the movies…

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Building Your Social Media Empire, Part 2: What Branding Is and Why You Better Learn It—Quick!

Branding is the penetration and position of an idea into the mind of your marketplace

What’s the most important thing to understand about branding? First, you must understand what branding is not. Branding is not your logo, stationery, or web site. In fact, those are all secondary at best. I’ve also heard so-called gurus refer to branding as a “promise.” A what? They say it’s a promise that a person,…

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What Will Activate Your Talents

Your gifts and abilities are activated by something external to you

Whatever your gifts or talents might be, there is something outside of you that activates them. If you’re a musician, and you hear a particular sound, you’re sense of melody is inspired. If you’re a writer, you might see an incident on the news that activates your creative imagination for a story idea. Maybe you’re…

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After 24 Years in Graphic Design, This is the Most Important Principle I’ve Learned

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Effective graphic design is when you find the most simple solution in terms of the idea, and then execute it visually in equally simple artwork. Effective design is never busy. It’s never overdone. Think of the most well-known corporate logos (Apple, Windows, Coke, Nike, American Airlines, etc) and they are ALL simple shapes and letters.…

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Finding the Simple Solution to Any Creative Problem

Market Head Postcard Purge Unnecessary

There’s a writer’s quip that says, “If I had more time, I’d write you a shorter letter.” That’s because it’s difficult to be concise. It’s also difficult to find the most simple solution to a creative problem. What is a creative problem? A creative problem is a communication problem, and this applies to every form…

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