Building Your Social Media Empire, Part 2: What Branding Is and Why You Better Learn It—Quick!

Branding is the penetration and position of an idea into the mind of your marketplace

What’s the most important thing to understand about branding? First, you must understand what branding is not. Branding is not your logo, stationery, or web site. In fact, those are all secondary at best. I’ve also heard so-called gurus refer to branding as a “promise.” A what? They say it’s a promise that a person,…

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Find What Makes You Different, and Make That Your Marketing Strategy

Strategic marketing is not what most people think it is.

Marketing and communications are about getting into the minds of the marketplace and getting people to take action. Anything short of this is a waste of time and money. If your business is going to succeed in times like these, then you can’t waste a moment or a dollar on something that doesn’t bring results.…

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Increase the Size of Your Social Media Audience by Producing Regular, Relevant Videos

Build you social media empire with relevant, regular video content

Nothing has brought greater results for my side project, Metal Motivation, than creating videos. In the foreseeable future, I don’t see that changing any time soon. If you can create relevant, engaging videos that truly help people with relieving pain, solving a problem, or telling them how to get what they want, then you can…

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After 24 Years in Graphic Design, This is the Most Important Principle I’ve Learned


Effective graphic design is when you find the most simple solution in terms of the idea, and then execute it visually in equally simple artwork. Effective design is never busy. It’s never overdone. Think of the most well-known corporate logos (Apple, Windows, Coke, Nike, American Airlines, etc) and they are ALL simple shapes and letters.…

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Finding the Simple Solution to Any Creative Problem

Market Head Postcard Purge Unnecessary

There’s a writer’s quip that says, “If I had more time, I’d write you a shorter letter.” That’s because it’s difficult to be concise. It’s also difficult to find the most simple solution to a creative problem. What is a creative problem? A creative problem is a communication problem, and this applies to every form…

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