Building Your Social Media Empire, Part 2: What Branding Is and Why You Better Learn It—Quick!

Branding is the penetration and position of an idea into the mind of your marketplace

What’s the most important thing to understand about branding? First, you must understand what branding is not. Branding is not your logo, stationery, or web site. In fact, those are all secondary at best. I’ve also heard so-called gurus refer to branding as a “promise.” A what? They say it’s a promise that a person,…

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“Sharing” is For Suckers. How to Get People “Talking” About You, Not Just “Sharing” You

To maximize social media, you need people "talking" about you—not just "sharing" you.

In the world of branding, it’s not what you say about yourself that matters—it’s what others say about you. This is the foundation and purpose to publicity, but it’s even more important in the era of social media. Publicity and public relations (PR) are when you’re able to get news outlets (TV, radio, magazines, newspapers)…

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Increase the Size of Your Social Media Audience by Producing Regular, Relevant Videos

Build you social media empire with relevant, regular video content

Nothing has brought greater results for my side project, Metal Motivation, than creating videos. In the foreseeable future, I don’t see that changing any time soon. If you can create relevant, engaging videos that truly help people with relieving pain, solving a problem, or telling them how to get what they want, then you can…

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The Scoop on Self-Publishing Today


I have been working with authors who are self-publishing since 1996, and it has been exciting to see how the industry—which had mostly been static for decades (read: boring!)—has evolved. In fact, I’ve seen the most dramatic changes in just the past few years (read: interesting!). The opportunities for self-publishers abound today, and it is…

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The Secret of Social Media is When Selfless Service Meets Self-Interest


  There is one radio station that everyone listens to: WIFM (What’s In It for Me?). No matter who you are, you are driven by personal benefit more than you think. It’s self-interest. Or as the Good Book says, “No man ever hated his own flesh.” I recall an instance when a tree company contacted…

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