What’s the most important thing to understand about branding? First, you must understand what branding is not. Branding is not your logo, stationery, or web site. In fact,...C. J.
In the world of branding, it’s not what you say about yourself that matters—it’s what others say about you. This is the foundation and purpose to publicity, but it’s even more...C. J.
Nothing has brought greater results for my side project, Metal Motivation, than creating videos. In the foreseeable future, I don’t see that changing any time soon. If you can...C. J.
There is one radio station that everyone listens to: WIFM (What’s In It for Me?). No matter who you are, you are driven by personal benefit more than you think. It’s...C. J.