Building Your Social Media Empire, Part 2: What Branding Is and Why You Better Learn It—Quick!

Branding is the penetration and position of an idea into the mind of your marketplace

What’s the most important thing to understand about branding? First, you must understand what branding is not. Branding is not your logo, stationery, or web site. In fact, those are all secondary at best. I’ve also heard so-called gurus refer to branding as a “promise.” A what? They say it’s a promise that a person,…

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Increase the Size of Your Social Media Audience by Producing Regular, Relevant Videos

Build you social media empire with relevant, regular video content

Nothing has brought greater results for my side project, Metal Motivation, than creating videos. In the foreseeable future, I don’t see that changing any time soon. If you can create relevant, engaging videos that truly help people with relieving pain, solving a problem, or telling them how to get what they want, then you can…

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If It’s Free, It’s For Me: The Best Way to Maximize Your Brand Via Social Media

Do you truly want to maximize your brand on social media? If so, then you damn well better make it free, because making commerce the basis of your enterprise is the surest way to remaining small in the new era of person-to-person communication. Try to imagine where Facebook, Twitter, and YouTube—the giants of social media—would…

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